Absolut Vodka has never been one to lack creativity in advertising….especially on the printed medium. NOW…HOLD…ON!!
Absolut recently introduced its vision of Gaga-esque minions gathering in the open desert to take in a good old-fashioned dog race. Set to an absolute (get it?!) club-ready beat, the video sports a look and feel that is both sleek and sexy….all in the name of the Absolut Greyhound.
The song is “Greyhound” by Swedish House Mafia and the accompanying video is steeped in all things high in fashion and in technology.
What better way for one of the world’s most prolific and creative vodka companies to introduce its newest libation? I really don’t know.
But I’m sold on this one!
Contributed by Al Morales (aka greyluvr)
Host, Retrenders Spotlight
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