The Nike ThinkTank that keeps Nike ahead of the fashion curve

nike htmWith the help of Michael Jordan during the 80s and 90s, Nike made leaps and bounds becoming not just a stylish sneaker company and sports apparel brand, but also a fashion leader.  Many competitors have fallen among the wayside, but Nike is still standing.  How does Nike still keep things fresh?  How do they keep from being boring and stale?  How do they keep setting trends and leading?  Well, Business of Fashion (BoF) takes an inside look at Nike’s in-house team HTM made up of Nike Chief Executive Mark Parker, Designer Tinker Hatfield and Cultural Consultant Hiroshi Fujiwara.

nike htm shoeCheck out the in-depth article at:  Business of Fashion – Nike Spirit Machine.

Insights and news of the fashion world, go to:  Business of Fashion.

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