Luxury Food Packaging

eggs by versace

Eggs by Versace

Around the world over, many consumers like to buy “luxury brands” and it says many things about our consumer buying culture.  Artist/Designer Peddy Mergui takes at look at trend with his “Wheat is Wheat is Wheat” exhibition at the Museum of Craft & Design San Francisco.  The art series focuses on “What If” high-end companies made regular food item packaging.

flour by prada

Flour by Prada

fruit by nike

Fruit by Nike

From just the art standpoint, Peddy Mergui showcases the power of design and branding.  The thought-provoking and visual treat runs until June 2014 at the Museum of Craft & Design.

salami by lv

Salami by Louis Vuitton

SFMCD:  2569 Third Street, San Francisco, CA 94107.

Business Hours:  Monday through Friday, 9AM – 6PM.

ramen noodles by burberry

Corn-Flavored Ramen Noodles by Burberry


For more on Mergui’s latest projects and updates, go to:  Peddy Mergui.

For more images on this series, go to:  Wheat is Wheat is Wheat by Peddy Mergui.

pasta by ferrari

Pasta by Ferrari

Museum of Craft & Design – San Francisco


  1. Honestly.. This post cracked me up! The packaging is so amazing ! It’s a shame how these companies can fool us with a little gift wrapping !

    • If you’re in the San Francisco Bay Area, you definitely have to check out Peddy Mergui’s exhibition at the San Francisco Museum of Craft & Design in-person. It’s a funny way to look at product design and packaging.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: