If you remember a few years back Coors Light had these “deep cold activation” beer cans and bottles. The beer can would change colors telling the you that it was a cold cold beer. Now Brazilian ad agency WMcCann has done something similar with Brazilian beer company Conti Bier with their limited edition “Pin-Up” beer cans.
I guess now I need to need import some these up here in the States.
Source: WMcCann Ad Agency.
Leave a Reply